About Us

Standard is a flagship company of billion dollar strong QRG Enterprises, which is a professionally managed market leader in electrical and power distribution equipments.

SEL established in 1958 in Jalandhar (Punjab), today as a company has carved a niche in the switchgear market by constantly creating innovative solutions and upgrading the product range to meet the ever-changing needs of ever discerning customers. SEL started its manufacturing operations with conventional Rewirable Switch Fuse units over four decades ago. Its product range today includes highly sophisticated domestic & industrial products such as MCBs, RCCBs, Distribution Boards (DBs), MCCBs, RCBOs Changeover Switches, Switch Disconnector Fuses (SDFs), HRC Fuses, CFLs etc.

All its products are designed to comply with major Indian & International specifications and are tested at CPRI/ERDA laboratories. The quality control systems of the company have been audited by BVQI, UK and the company is certified for ISO 9001: 2000. STANDARD brand of MCBs are CSA, CE, and KEMA marked and are being exported to many European & Middle-East countries. SEL emphasizes on research & development which is its lifeline and uses state-of-the-art CAD/CAM machines for its entire stage of design and development. It has in-house facilities for short circuit testing up to 10KA and all related equipments for conducting electrical / mechanical tests.

SEL has manufacturing plants in Jalandhar (Punjab) & Haridwar (Uttarakhand), with a work force of over 500 people including many qualified engineers. STANDARD has a wide customer base through its nationwide marketing network of 15 branch offices, 35 resident representatives, 750 authorized dealers and 6000 strong retail outlets in all major cities in India for effective sales & services. SEL products are now available internationally due to its strong export base in Middle East, South East Asian countries, Malaysia, Singapore, Germany, U.K., South Africa, Kenya, Ghana, Nigeria.

With its mission to offer quality products, efficient customer service and everlasting relationship with value chain partners, SEL holds certain unbeatable advantages like expertise in LT Switchgear since last four decades, technology leadership, excellent brand perception, wide dealer network, excellent after sales service and value for money to its customers.