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STANDARD is a prominent brand under the leadership of Havells India Ltd., which is a renowned Fast Moving Electrical Goods (FMEG) company producing a variety of domestic and industrial products, in India. For over 50 years, STANDARD has been synonymous with high quality products. It is specifically known for its switchgears, and is the fourth largest MCB manufacturer in the country. It is committed to evolve and expand its array of quality products. The product portfolio of STANDARD consists of MCBs, RCCBs, Distribution Boards (DBs), Modular Switches, Copper Flexible Cables, Fans, Rewireable Switches, Double Break Fuse Switches Unit and now Electric Water Heaters too.

  • Concept of Performance ka Higher Standard

    More than five decades, STANDARD has always stood for best-in-class, whether it’s design, technology or features in each product. With Performance ka Higher Standard, we offer our consumers with more features and breathtaking designs in each product category with an amalgamation of latest technology for better performance, efficiency and durability to withstand long term usage.

  • Strong Market Presence

    STANDARD has a well-established marketing and distribution network with over 35 branch offices more than 3K+ authorized dealers, 30+ exclusive brand stores and 15K strong retail outlets, across the country. It is also present in the international market including SAARC countries, Middle East, South East Asian countries, Malaysia, Singapore, South Africa, Kenya, Ghana, and Nigeria.

  • Cutting-Edge Technology

    STANDARD has been following the national campaign of “MAKE IN INDIA”, much before its conceptualization. While adhering to all the national and international specifications, STANDARD products are manufactured at the technologically-advanced plants at Haridwar, Baddi, Sahibabad, Neemrana, Faridabad, and Alwar. And thus, the company has generated employment opportunities for thousands of people too.

advantage logo Advantage

  • Technology

  • Excellent Brand

  • Wide Dealers

  • Excellent after
    Sales Service

  • Value for Money

  • Expertise in LT Switchgear
    since the last four Decades.

  • Research & Development

    STANDARD has evolved radically since the time of its establishment. Thanks to its continuous research and development (R&D), the company strives hard to deliver innovative and efficient products to the consumers. Its R&D centers are equipped with high quality CAD/CAM machines for the entire stage of design and development, while the R&D team works incessantly to create new products with high reliability and safety to meet the requirements of various segments of customers. Besides its expertise in LT Switchgear, STANDARD’s entry in the consumer products segment of Fans and Water Heaters is a testimony to the fact that the company continues to expand as a preferred brand by the masses. At STANDARD, the R&D and BD teams are currently working on various new product categories which will be unveiled soon.

  • Standard Vintage

    Long Lasting Relationship

    STANDARD believes in building an eternal relationship with its dealers, consumers, and employees. It offers technologically advanced products, along with elegant designs and best-in-class safety features. Through its quality products, great brand perception, wide dealer network and excellent after sales service, STANDARD has emerged as one of the most trusted brands in the domestic as well as international markets.


    “Quality Products, Efficient Customer Service and Everlasting Partnership with our value chain partners.”